Drop 001 · Money Talk · Daddy · Why Not Me · Earned, not given · AustraliaDrop 001 · Money Talk · Daddy · Why Not Me · Earned, not given · AustraliaDrop 001 · Money Talk · Daddy · Why Not Me · Earned, not given · AustraliaDrop 001 · Money Talk · Daddy · Why Not Me · Earned, not given · AustraliaDrop 001 · Money Talk · Daddy · Why Not Me · Earned, not given · AustraliaDrop 001 · Money Talk · Daddy · Why Not Me · Earned, not given · Australia
Drop 001 · Collection · 30/05/2026

Why not me?

Elevated streetwear where the product backs the price. The uniform of the ones who refused to lose.

Shop Drop 001Read Manifesto
Manifesto · I.
A Ferrari runs on premium fuel.
So does your body. Feed it well. Dress it well. Honor the machine you were given.
Founding collection · Drop 001

Three pieces.Endless meaning.

A note on numbersLimited drop: only 100 pieces for the zip hoodie, 50 pieces for the Money Talk shirt, and 50 for the Daddy shirt.
Money Talk Shirt
Out now No. 01
Buy now
No. 01 · Drop 001
Money Talk Shirt
Heavyweight Tee
$79.00
Buy now
Daddy T-Shirt
Out now No. 02
Buy now
No. 02 · Drop 001
Daddy T-Shirt
Heavyweight Tee
$79.00
Buy now
'Why Not Me' Hoodie
Out now No. 03
Buy now
No. 03 · Drop 001
'Why Not Me' Hoodie
Heavyweight Tee
$169.00
Buy now
Lookbook · Drop 001

Shot in silence.

01 / 04
Philosophy · II.

Earned, not given. For those who have sacrificed to achieve what they wanted.

1% is not only a clothing brand. It is a signal. It is a uniform for the one who refuses to lose.

Money · Power · Fame. It is not given — it is earned.

— Chris Nguyen, founder